You’ll have to work with me, and “hear me out”, on this one.
With the recent cancellation of OWN’s The Rosie Show (after only five months, yikes!) there was enough finger-pointing to fill a block of time usually dedicated to Bravo marathons.
Oh, so I’m the only one who indulges in Bravothons? Okay.
However, my mind works a bit differently as I have warned several of you in the past. This means that instead of playing a pointless blame game, weighing the “facts” and choosing someone to find fault in, I totally see other things here. The good news, Rosie is taking the axe with class while Oprah, very peacefully, keeps moving along as CEO. Drama-free professionalism at its best, regardless of what went wrong.
Then there’s (some but too many) small business owners…
Here are five more reasons why small business is a joke, and what O and Ro can teach us, even while one of them is currently unemployed.
1. You already know friends/family and business = oil and water, but don’t know where to draw the line. Oprah took swift action (again, five months!) to measure Rosie’s success or lack thereof. When OWN didn’t receive the ratings — and advertising dollars, I’m guessing — as anticipated, Oprah’s leadership over-ruled thoughts of I don’t want to hurt her feelings, although I’m sure she strongly felt this way about having to fire a friend. We in small business have to learn how to address our “cousins-and-them”, or “the neighbor’s boy” when they are not doing their job. This is your livelihood we’re talking about.
2. You rant about your vendors, clients and other biz owners on FB and Twitter, but wonder why you’re losing customers. Did you see the blog posted on Oprah’s website? Did you notice how every other tweet ended with the hashtag of #kickrocks? Neither did I, because none of this is happening. But we all are guilty of going on public tirades about the people closest to us in our businesses, vendors, clients and network associates. Word gets around if you are a chronic complainer, so watch what you’re putting out online and into the universe.
3. You are persistent, which is awesome, but just don’t know when it’s time to let go.
Oprah knows when to say when, but do you? If you’re still billing yourself as a “new business owner” and it’s been several years, it’s now time to ask yourself, why?. Is there something that is stunting your professional growth? Perhaps you’re not taking all the necessary steps needed to reach more customers. Consider hiring someone to give you the needed training or that extra push to keep going and growing, or let it go. (Somehow I feel the need to type that old saying about a pot, but I digress.)
4.You’ve noticed everything around you has evolved, but you are still who you were when you launched. It’s not fair to expect Rosie to replicate the Koosh ball-throwing of 15 years ago in 2012. I’m not sure if Koosh balls are even made anymore. Rosie may not be that host anymore; but who she is today is just fine and apparently is better suited for another platform outside of the talk-show arena. This type of programming just isn’t what it used to be in the 90s. Meanwhile, as you’re busy being complacent, new competitors are sprouting all around, and they are hungry. They get that things aren’t what they used to be in your line of work and understand the benefits of being a constant student by keeping up with market and social media trends. When was the last time you’ve picked up an issue of Entrepreneur Magazine, by the way?
5. Your office hours are…are you ever available?
Frankly, Rosie’s OWN show fell into a time slot that wasn’t viewer-friendly. It was during dinner (and Wheel of Fortune) time. Like many of you in business, Rosie was unreachable and many of us forgot she existed.
We mean well. We all have dreams of supporting our families, giving back to our communities and proving the nay-sayers wrong. But there is a reason behind being stuck on the tarmac of entrepreneurship and not soaring into a higher tax bracket. Actually, there are at least ten reasons. Can you come up with other funny-but-true ways in which small business is a joke? Sorry, these are already taken.