(We are now back to posting to this blog twice a week. We understand the need to get tips and other information out there. Let us know in the comments if this is helpful in any way. As the “Entrepreneur’s Entrepreneur”, this is what I do.)

source: smbmaster.com

Lately I have been sharing the bio special with everyone I know. I am sure if you are reading this, you have purchased a bio (or at least had me revise the one you’ve been using all along.) But I guess I should explain why I feel that a bio can be used to leverage your brand. So here it goes:

Share a story. This is great for personal branding. Readers want to know what makes you do what it is that you get paid to do. How did you get there? If you’re genuine, a great, quirky, inspiring story will put you in a position to grow your following on the major social networks.

Can you back it up? I am not asking you to dance. (I’ll patiently wait for you to catch up here.) If you claim to be the go-to person for SEO, then you ought to be able to provide  awards won, major contracts earned or at least two testimonials. Defend yourself when the haters constructive critics dare to challenge your work. All of this can be condensed into the bio and help build your brand into something solid. Pow.

Show ‘em what’s in it for them. This is why consumers buy, is it not? Just as a car salesperson points out the bells and whistles on a new car, your bio should describe why we should hire you.

It is not too late to purchase your bio for $19.99. In fact, it’s never too late to take advantage of this offer.   Chances are, you are about to spend the twenty bucks on something useless over the next few hours anyway…

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I am a freelance writer, copywriter and consultant who provides to small business owners: articles, press releases, website/blog content, newsletter copy, and more. More importantly, I am also watching my 14-year-old diva, Tyra, grow before my eyes. Click here and check out my e-book, “What to blog about…” for free.